LIVEAD FC BARCELONA
LiveAd is a new, elegant and simple concept that occupies a privileged position in the field.
Its placement is located in the center of the field, outside the field of play and more than one meter away from the field limits (following FIFA rules).
LIVEAD offers the following features:
- It is elegant and integrates perfectly in the field of play by using the same white color as the lines of the field and thus offer a good contrast to the green color of the turf.
- It is made with EVA foam materials, it is harmless and unbreakable.
- It offers about 45% of TV exposure from the master camera.
- Designed especially for the main sponsors and naming rights of the Stadium.
LiveAd was personalized at Camp Nou during the 2014/15 ‘el Clásico’ to honor Johan Cruyff, in the farewell of players like Xavi Hernández, Javier Mascherano and Andrés Iniesta, and to celebrate that the team became LaLiga champions in 2017/18.