BEKO – FC BARCELONA
Launch of the New Beko Fridge – FC Barcelona
Home appliances company Beko has relied on Up2You Sports Marketing to collaborate on the Launch Campaign of the new co-branded refrigerator between the Turkish firm and FC Barcelona.
Within the Launch Campaign of the new appliance, Up2You has collaborated in the organization and activation of the Presentation of the new refrigerator Beko – FC Barcelona, and also in the creation and management of the #BekoFCBChallenge, a draw for all fans of the club azulgrana and the kitchen.
During the presentation ceremony, held in the Antepalco de Honor of the Camp Nou, BEKO and Up2You coordinated the broadcast of this event live and streaming, using the digital tool Facebook Live. The broadcast was led and presented by the renowned Barça TV journalist Andrea Ginés.
Next to Beko, FC Barcelona’s Premium Partner since 2014, the activation was also attended by Legend culé Eric Abidal, ambassador of the new Beko – FC Barcelona refrigerator. A media presence that encouraged the participation of the fans in the #BekoFCBChallenge, making it a success of interaction and reach digital.