Presentation of the new refrigerator Beko – Barça
Within the Launching Campaign of the new appliance due to Beko’s sponsorship agreement with FC Barcelona, the digital department of Up2You was in charge of the creation and management of #BekoFCBChallenge, a draw for all fans of the Barça club and the household appliances company as well as the broadcast of the event live streaming, using the digital tool Facebook Live.
During the Presentation, held at the Antepalco de Honor of the Camp Nou, BEKO and Up2You coordinated the broadcast of this live event on Facebook Live. The broadcast was led and presented by the renowned Barça TV journalist Andrea Ginés. Next to Beko, FC Barcelona’s Premium Partner since 2014, the activation was also attended by Legend culé Eric Abidal, ambassador of the new Beko – FC Barcelona refrigerator. A media presence that encouraged the participation of fans in the #BekoFCBChallenge, making it a success of interaction and digital reach.