Estrella Damm-Bus of the Stars

13.04.2015, Liga BBVA, Valencia CF v Levante UD, Mestalla, Valencia

With motive of the renewal of the agreement between Estrella Damm and Valencia CF, Up2You was in charge of organizing an action of activation of the sponsorship oriented to the Valencian fans through the Bus of the Stars.

The action consisted that a typical English bus, convertible and customized, travelled for two weeks the locations and arteries with more traffic of the city of Valencia and its surroundings. It had a double purpose, to create a high degree of fan engagement with the amateurs Valencia CF fans while creating a strong local brand awareness of the Catalan beer company.

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