Gatorade en la Final de la Copa Libertadores en Madrid
For the seventh year in a row, Gatorade is sponsoring the Copa Conmebol Libertadores, the most prestigious football club competition in America.
The Santiago Bernabéu stadium in Madrid hosted the final of the Copa Libertadores between River Plate and Boca Juniors on December 9th 2018. Gatorade relied once again on Up2You Sports Marketing to activate their sponsorship rights during the final. Thanks to the logistical support and the supply of all product and material, both teams were able to hydrate during the competition and training with Gatorade products.
OTHER SPONSORSHIP ACTIVATION PROJECTS