GATORADE, NUTRITION SPONSOR OF FC BARCELONA, MANCHESTER CITY, ARSENAL AND JUVENTUS
Up2You Sports Marketing is the agency in charge of activating Gatorade’s sponsorship with some of the most important clubs in Europe.
Gatorade, leader in the isotonic drinks sector worldwide, continues to bet on football and is consolidating its presence in Europe with strategic alliances in the 3 most powerful football leagues in the continent. The American multinational has on its list of ambassadors top-level athletes such as Serena Williams, Usain Bolt, Leo Messi or James Rodriguez.
Up2You developed a logistics hub in Barcelona to serve the clubs and its players. We take care of receiving the product from the USA, store it and distribute it. Unifying these procedures streamlines and simplifies the operation, making all interested parties work accordingly to what is established and maintaining the level of excellence required by a business relationship like this.