MILO – FC BARCELONA
MILO and FCB, announced last January a four-year global partnership aimed at improving the quality of children’s lives, with a series of initiatives to achieve healthier, more active and accessible lifestyles for children in Asia, Oceania, Africa and Latin America.
On the occasion of this agreement, Up2You was in charge of developing a series of special activations based on the connection of Barça DNA and its philosophy of teamwork together with the values that MILO seeks to transmit in the market.
Through the 3 events held, Up2You guaranteed a personalized service with a high degree of versatility, offering a unique and memorable experience to the more than 100 participants in each event. Up2You organized from the reception in the airport, the preparation and coordination of the different clinics in the facilities of the FCB and until the logistics with the equipment of production.