Agreement between Panini and Up2You players portfolio
UP2You was responsible for the agreement between Paco Alcácer, José Luis Gayà, Blaise Matuidi, Adil Rami, Keita Baldé, Gael Matuidi, Samuel Umtiti and the Italian publisher Panini.
Up2You Sports Marketing, as an exclusive marketing agency for the image rights of players Paco Alcácer and José Luis Gayà, has reached an agreement with Panini to create materials (cards, special cards, …) with the signatures of the players. In addition, UP2YOU has also concluded an agreement for the sponsorship of the French players Gael Matuidi, Samuel Umtiti and Adil Rami and the Senegalese Keita Baldé.
Thanks to these agreements, there will be a new collectible item with a piece of clothing for each player (shirts, pants …).