MANAGEMENT AND SUPPORT OF DIGITAL DRAWINGS WITH VOLKSWAGEN
In addition to closing the sponsorship agreement between the German car brand Volkswagen and Valencia CF, Up2You Sports Marketing has been in charge of carrying out the digital drawings and promotional videos as a result of the activation of the contract between both entities.
UP2YOU was in charge of the management and organization of promotional videos with players of Valencia CF to generate a greater media impact of the German automotive brand on the social networks of club ché.
Additionally, we had the responsibility of carrying out the support, creative elaboration and diffusion in social networks of the following digital drawing done jointly with Volkswagen:
The draw consisted of the so-called “VOLKSWAGEN PARKING MESTALLA.” The reason for this initiative was to promote efficient mobility on match days as Valencian fans who in turn were users of a car of the German brand. If the users shared a ride with their car for going to a match at Mestalla, they would automatically enter into the digital contest in which they randomly raffled parking spaces for the derby “de la Comunitat” between the two valencian sides Valencia and Villarreal.